What is Backlink? And Why Backlinks Are Important?

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What is Backlink?

In the simple language, Search engine find our website information or website link on another website, this process is creating a way to send user one destination to another, that is called backlinks. We have created backlinks on another website for increasing our backlinks network.

Why Backlinks Are Important?

Backlink help our website’s organic result, ranking & referral traffic

Search engine (google, yahoo, bing & other) check website backlink and then give keyword ranking, ranking factor depend on totally backlink quality and how much strong your backlinks.

Clickable backlinks always help to users because when someone click on a link to your website, then analytics show you got referral traffic.

How to make good Backlinks?

All Backlinks have different priority, its not all equal. When create backlink you need to understand about where you promote your website, you need to check relevancy, authority, traffic, spam score, DA PA, more.

What is backlink relevancy?

Backlink relevancy is totally dependent on nature of business. Keep in mind, when you post content on other website you need to check this website is relevant our business nature or not. Because search engine given more value on relevant content, from there we have lots of chance to come relevant clicks on our website.

What is Anchor Text?

An Anchor Text is referring to the clickable sentence that count in backlinks. Anchor text is very helpful tactics to generate valuable backlinks & increase targeted keywords ranking through hyperlink on your keywords.

Example: Digital Marketing Company in India is your keyword, then make hyperlink and clickable keyword Digital Marketing Company in India

What is Anchor Text in HTML Formula: In this example, the 

<a href=”https://pixelmeta.co.in”>Top Digital Marketing Company</a>

“https://pixelmeta.co.in” this is landing page section & >Top Digital Marketing Company</a> this is targeted keywords section.

How to check backlinks?

I’ll suggest you 2-methods to check backlinks, 1st way to check backlinks of own website and 2nd option to check another competitor’s website backlinks.

First Method – Own Property (Website)

Check Backlinks in Google Search Console before this known as Google Webmaster. Its free to use tool –and famous with both names. this tool provides exact website users data history and backlinks history as well. Just signup with free Google Account and verify your website. After implement code in your website & verify your website. you entered on search console dashboard, then click on Links in left side of screen and after click on External Links, so you can see all backlinks history and check what content you have publishing on backlinks.

Second Way to Checking backlinks through a third-party backlink checker: –

Tools for checking website backlinks history: –

• Semrush Backlink Analytics Tool

• Ahrefs Backlink Analyzer Tool

• Moz Link Explorer

• Majestic SEO Backlink Checker

• Ubersuggest Free Backlink Checker Tool

• RankWatch Free Backlink Checker Tool

PixelMeta Corporations - A Digital Marketing Services Company

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